Privacy Policy

Introduction

The Policy is written with reference to the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Digital Personal Data Protection Rules, 2025, as they apply to our activities. It is meant to explain our actual practices in simple language and to support our compliance with these requirements. It is not a legal certification and does not guarantee any particular legal outcome.

Please read this Policy before you submit your personal data through the enquiry form. If anything is unclear, please contact us using the details in the Contact Us section.

About Paramshree Associates

Paramshree Associates operates this website and is the data fiduciary for the personal data described in this Policy. This means we decide why and how your enquiry information is used.

Our business is real-estate channel partnership: we present property and project information, answer your questions, coordinate site visits and connect you with the right sales representative.

SOUL Prakriti, the project featured on this website, is a project of Soul Agro Farms Pvt. Ltd. (the developer). Paramshree Associates is a channel partner of Soul Agro Farms Pvt. Ltd. Paramshree Associates is not the owner, developer or promoter of the project. Project details, prices, availability and title information are confirmed by the developer’s authorised representatives.

Paramshree Associates designed and maintains this website. Paramshree Associates.

Where this website describes a project as being associated with or powered by another entity (for example, ETH Infra Pvt. Ltd.), that relationship is as stated on the relevant page of the website.

Scope of this Privacy Policy

This Policy applies to personal data collected through this website, including the Contact / Enquiry form and any other form on this website that sends your details to us.

It does not apply to websites, WhatsApp chats or other services operated by third parties that we link to. Those services have their own privacy policies.

Browsing this website does not require you to provide any personal data, and you can read all public project information without consenting to anything.

Personal Data We Collect

We collect only the information you choose to give us through the enquiry form:

• Full name
• Mobile / phone number
• Email address
• Your property or project interest - the option you select in the “Interested In” field (for example, SOUL Prakriti Villa, SOUL Prakriti Farmhouse or General Enquiry)
• Your message or enquiry details, if you choose to write them
• How you reached the form, where applicable - for example, if you arrived through a specific link such as a site-visit enquiry link
• A record of your consent - your consent choice, the date and time you gave it, the version of this Policy you agreed to, and the form it was given through. We do not record your IP address or device details with your consent record.

When you visit the website, our hosting provider may automatically record standard technical information in server logs, such as your IP address, browser type, the pages requested and the time of visit. This is used for security, fault-finding and checking that the website is working properly.

We do not collect Aadhaar numbers, PAN, bank or financial account details, biometric data, precise location or any other sensitive personal data through this website.

If another form on the website (such as a call-back or site-visit request) begins sending your details to us, this Policy will apply to that information as well.

How We Collect Personal Data

• Directly from you - when you fill in and submit the Contact / Enquiry form, or any other form that sends details to us.
• Automatically - standard technical information in server logs when your browser loads the website, as described above.

We do not buy personal data from data brokers, advertising networks or social media platforms, and we do not collect information about you from other sources without telling you.

Purposes of Processing

We use the personal data you submit to:

• Respond to your enquiry
• Contact you about the property or project you asked about
• Provide property and project information you requested
• Schedule a call or site visit, where you have asked for one
• Understand your property requirements
• Connect you with the appropriate sales representative
• Where necessary, share your enquiry with the relevant project / developer entity or authorised sales representative so that your enquiry can be answered
• Maintain enquiry and communication records
• Improve website functionality and enquiry handling
• Meet applicable legal and regulatory requirements

We use your information only for these purposes and matters directly connected with them. We do not use it for unrelated purposes without telling you and, where the law requires, asking for your consent again.

Legal Basis / Consent

For the personal data you submit through the enquiry form, we rely on your consent.

Before you submit the form, we show a short privacy notice and ask you to tick a consent box. The box is not ticked for you, and your enquiry is not submitted unless you tick it. Simply browsing the website, ignoring the form or leaving it unsubmitted is not consent.

When you tick the box, you confirm that you have read this Policy and consent to Paramshree Associates collecting and using your information for the purposes described above, including sharing it where necessary as described under Sharing of Personal Data. You also confirm that you are 18 years of age or older and are consenting for yourself.

Under the DPDP Act, certain uses of personal data are permitted without consent (for example, uses required by any law for the time being in force). Where we rely on such a use, we keep it to what the law allows and to what is necessary.

Contact and Enquiry Processing

Here is what happens when you submit the enquiry form:

• Your entries are validated - including the consent box. If required consent has not been given, the submission is rejected and your personal data is not sent anywhere.
• Once accepted, the enquiry is delivered to our team through the delivery channels configured for this website (described under Service Providers and Data Processors).
• Authorised Paramshree personnel review the enquiry and respond to you by call, email or WhatsApp, depending on your requirement.
• Where needed to answer you, your enquiry is shared with the relevant sales representative or the project / developer entity.
• A consent record is stored with your enquiry, showing that consent was given, the date and time it was given, the version of this Policy that applied, the purpose (“Contact/enquiry response”) and the source (“Website Contact Form”). We do not attach your IP address or device information to this record.

Sharing of Personal Data

Your enquiry information may be shared with:

• Paramshree Associates’ authorised representatives and personnel who handle enquiries
• Sales personnel responsible for the property or project you enquired about
• Soul Agro Farms Pvt. Ltd. (the project developer) and, where the website identifies it as a project entity, other project entities - only where necessary to respond to your enquiry
• Authorised service providers who support website hosting, email delivery, enquiry storage, messaging or other website operations, as described in the next section
• Government or statutory authorities, where disclosure is required by applicable law, court order or legal process

We do not sell personal data. We do not share your information with unrelated third parties or with “all partners”. Sharing is limited to what is needed to respond to your enquiry or what the law requires.

Service Providers and Data Processors

We use outside services to run this website. To the extent they handle your personal data, they do so only to provide their service to us and under their own terms and applicable law. The services that may be involved are:

• Service Provider - website development and maintenance; may access the website’s code and configuration while supporting it.
• Website hosting provider - stores the website and its server logs on secured infrastructure.
• Email delivery service (Resend) - sends enquiry notification emails to our team, where enabled.
• Google - Google Sheets may be used to store enquiries in our own spreadsheet (where enabled), and Google Maps displays the project and office locations shown on this website. When a map loads, Google may process technical information and use cookies under its own privacy policy (policies.google.com/privacy).
• Meta Platforms (WhatsApp) - delivers enquiry notifications to our team through WhatsApp Business messaging, where enabled.

Some of these services are used only if they have been enabled for this website. Where a service is not enabled, no data is sent to it. We do not authorise any service provider to use your information for its own purposes.

Cookies and Similar Technologies

Cookies are small files a website stores on your device. Our position today is:

• Essential cookies - used only if strictly required for the website to function, stay secure or load efficiently (for example, cookies set by our hosting provider).
• Analytics and marketing cookies - not used at present. This website does not currently include Google Analytics, Meta Pixel or similar tracking tools.
• Map display - when a Google Map is shown, Google may set or read cookies under its own cookie and privacy policies.

The server logs described earlier are not cookies; they are created automatically by the server when the website loads.

If we add analytics or marketing cookies later, we will update this section and, where the law requires, ask for your consent before setting them. You can also control cookies through your browser settings, though blocking essential cookies may affect how the website works.

Data Retention

We keep your personal data only for as long as it is reasonably necessary for the purposes it was collected for, including for:

• Handling and responding to your enquiry
• Maintaining business and communication records
• Resolving disputes
• Meeting legal and regulatory obligations
• Establishing, exercising or defending legal claims, where applicable

We do not set a fixed retention period for enquiry data; it depends on the nature of the enquiry and our record-keeping requirements. When your personal data is no longer required for any of the purposes above, we delete it, anonymise it or otherwise dispose of it in accordance with applicable law and our retention practices.

Data Security

We implement reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure, including:

• Transmission of form submissions over HTTPS / TLS encryption between your browser and this website
• Access to enquiry information restricted to authorised personnel who need it for their work, with authentication and access controls
• Secure hosting with our hosting provider, including its own safeguards and updates
• Encryption of data at rest where appropriate and available
• Secure backups where applicable
• Monitoring and timely application of security updates

No method of transmitting or storing data is completely secure, and we do not claim absolute security or any specific security certification. We take measures that are reasonable for a website of this kind. If we become aware of a personal data breach affecting you, we will take the steps required under applicable law.

User / Data Principal Rights

Under the applicable data protection framework, you (as the data principal) have the following rights in relation to your personal data:

• Right to information - ask what personal data we are processing about you and request a summary of that processing
• Right to correction and update - correct data that is inaccurate, incomplete or out of date
• Right to erasure - request deletion of your personal data where applicable
• Right to withdraw consent - at any time, as described in the next section
• Right to grievance redressal - raise a concern with us, as described under Grievance Redressal
• Other rights available to you under applicable law

To exercise a right, contact us using the details under Contact Us. We may need to verify your identity before acting on a request. Some requests may be limited or refused where applicable law permits or requires it - for example, where we must retain certain records to meet a legal obligation. Nothing in this Policy excludes any right available to you under applicable law.

Withdrawal of Consent

You can withdraw your consent at any time, using a method as simple as the one you used to give it:

• Email us at the privacy / grievance address given under Grievance Redressal and Contact Us
• Write to us at our office address given under Contact Us
• Send a message through the Contact / Enquiry section of this website

Tell us which enquiry you made (for example, your name and the email address or phone number you used) so that we can locate your record. On receiving your request, we stop using your personal data for the purpose you withdrew from. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Grievance Redressal

If you have a concern about how your personal data is handled - including questions about collection, use, correction, deletion, withdrawal of consent or any other privacy matter - please contact us:

Please mention that your concern relates to privacy or personal data. We will acknowledge your grievance and respond within a reasonable period, in accordance with applicable law.

Children’s Data

This website is intended for adults seeking to buy or enquire about property. It is not directed at children, and we do not knowingly collect personal data from children (persons under 18 years of age).

If you believe a child has submitted personal data through this website, please contact us and we will take steps to delete it, in accordance with applicable law. We do not carry out age verification of visitors to the website.

Third-Party Websites and Links

This website may include links to third-party services - for example, a WhatsApp chat link, a Google Maps link or a link to a project page. These services are operated by others and are governed by their own privacy policies and terms. We are not responsible for their practices, and we encourage you to read their policies before sharing personal data with them.

Changes to this Privacy Policy

We may update this Policy from time to time. When we do, the “Last Updated” date and version number at the top of this page are changed, and the new version applies from its effective date. Where a change affects the purposes for which we use your personal data, we will ask for your consent again where the law requires it. We encourage you to review this page occasionally.

Applicable Law

This Policy is governed by the laws of India and is designed with reference to the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025 and other Indian law applicable to our activities as they apply to us.

This Policy explains our practices concerning personal data. It is not a certification that the website is legally compliant and does not guarantee any specific legal outcome, and it does not exclude any right available to you under applicable law.

Contact Us

For any question about this Policy or about how we handle your personal data, you can:

• Send a message through the Contact / Enquiry form on this website
• Email us at [email protected]
• Write to us at: Paramshree Associates, 15, DDA Local Shopping Complex, A-Block Ring Road, Naraina Vihar, New Delhi - 110028

Owner / Data Fiduciary: Paramshree Associates. This Policy was last updated on 08 October 2026 (Version 1.0).